The trucking industry is obsessed with horsepower. Three films made that look ridiculous.

Every fleet manager wanted the most powerful truck on the lot. That was the problem. The films showed what happens when you use way more power than the job needs. Like making a salad with a wood chipper.

Power Washer — :30

Stadium Lights — :30

Wood Chipper — :30

Then we made it useful. A rebuilt website and powertrain tool helped fleet managers spec the right truck, not the biggest one. Don’t Go Power Crazy.

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Rémy Martin