In a market obsessed with horsepower, “Don’t Go Power Crazy” showed fleet managers and truckers that the strongest truck is not always the right truck.
Don’t Go Power Crazy 1 — Video :30’s
Don’t Go Power Crazy 2 — Video :30’s
Don’t Go Power Crazy 3 — Video :30’s
The campaign pushed fleet managers and truckers to move beyond horsepower and focus on choosing the right truck.
