The trucking industry is obsessed with horsepower. We made three films about why that's ridiculous.
Every fleet manager wanted the most powerful truck on the lot. We showed them why that was the problem. Then we rebuilt the website and powertrain tool so they could find the right one instead.
Power Washer — :30
Stadium Lights — :30
Wood Chipper — :30
The campaign extended into a redesigned website and powertrain selection tool, giving fleet managers the ability to spec the right truck instead of the biggest one.
