Most brands use social without understanding what it’s actually for. We showed what it looks like when a brand leads on social instead of blending in.
#CASEDROP 100
Instead of posting another product shot, we turned social into a drop. Teaming up with Mike Perry, we created a one of a kind phone case fans could actually win by joining in.
Fans just had to comment #CaseDrop100 for a chance to be one of 100 winners.
PHONE FEELS
Inspired by ASMR and oddly satisfying moments, we created mesmerizing phone content designed to hit you right in the feels.
Post Copy:
That peeling feeling tho 📱🤤 Sound on for this one 🔊
Post Copy:
What a slime saver. Sound on for full effect 🔊
Post Copy:
Waiting for the likes to roll in...watch to the end 👀
#TRENDING
We paired devices with trending slang and internet culture to create original content that felt native to the feed.
Post Copy:
#Blessed even when things get out of hand 🙏
Post Copy:
When the memories come in fast 🙈 #shook
Working with creators and our in-house team, we built a system of original social content that gave T-Mobile a clear voice and a reason to be followed.
