Nobody wakes up wanting to follow their phone company.
We made it worth it.
We stopped treating the feed like a shelf and started treating it like culture. Built for the scroll, not the sale.
#CASEDROP 100
Sneakers get drops. Now phone cases do too. We teamed up with Emmy-winning artist Mike Perry on 100 cases you couldn't buy, only win.
All it took was a comment: #CaseDrop100.
PHONE FEELS
Inspired by ASMR and oddly satisfying moments, we made mesmerizing phone content that hits you right in the feels.
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That peeling feeling tho 📱🤤 Sound on for this one 🔊
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What a slime saver. Sound on for full effect 🔊
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Waiting for the likes to roll in...watch to the end 👀
#TRENDING
We paired devices with the internet's own language. Slang, memes, trends. Content that looked like it came from the feed, not from a brand.
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When the memories come in fast 🙈 #shook
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#Blessed even when things get out of hand 🙏
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When they say "wait for it" 📱👀 #unboxing
TWEETS TO GRAM
Nobody tweets their phone company to say thanks. So when someone did, we thanked them back. Their tweet, turned into their own animated film on Instagram.
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“Power just went out.. smh Thank you candles and @TMobile unlimited data 🔥🙏”
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“i don’t know if i can ever forgive my parents for not switching to t-mobile and getting me a sidekick when i was 12”
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Want to really scare people on Halloween? Dress up as a phone battery on 1% 🪫
The drops, the loops, and the trends were just part of it. Music and sports partnerships. Creator and in-house content. All of it sounded like one brand. While other carriers were just posting, T-Mobile gave people a reason to follow.
