T-Mobile did not have a consistent thematics and just felt like another brand on social. So we thought out to make T-Mobile the social brand by creating original influencer and in-house content.
We partnered with award-wining creator, Mike Perry, to design an original phone case.
All our followers had to do was comment with #CaseDrop100 to be 1 of the 100 winners.
Jumping on the ASMR and oddly satisfying trend, we created mesmerizing phone content guaranteed to hit you right in the feels. #Phonefeels
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That peeling feeling tho 📱🤤 Sound on for this one 🔊
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What a slime saver. Sound on for full effect 🔊
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Waiting for the likes to roll in...watch to the end 👀
We paired devices with trending slang or internet culture to produce original content. #Trending
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#Blessed even when things get out of hand 🙏
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When the memories come in fast 🙈 #shook
We partnered with the biggest content creators on soical to create custom content for T-Mobile. This allowed us to reach new audiences without paid media support.
