With the title ‘One Life / Live Them’, the campaign revolves around the idea people have multiple talents and they should pursue all of them. Jeremy Renner, Marc Forgione and Laz Alonso makes an ideal ambassador, having achieved great success in multiple fields.
On social, we further advocated for a multifaceted lifestyle by producing content centered on the theme of success.
TASTE OF SUCCESS
How do you picture success? — On a plate. Success best paired with Rémy Martin XO, 1738 or VSOP.
TASTING NOTES
We visually describe Rémy Martin’s XO, 1738 and VSOP working with Sam Kaplan. Each ingredient was captured beautifully like a note of success. The work was recognized and featured in Communication Arts.
DRINK TO SUCCESS
Working with Bompas & Parr we captured Rémy Martin’s signature cognac cocktails integrating the idea of ‘god rays’ that appear to come from heavens, creating atmospheric and dramatic shots that created a literal slash across the pictures, embodying the campaign idea of modern-day ‘slash’ lifestyles.
CAPTIVATE SUCCESS
Using a high speed camera we romanticized the liquor being poured in to a glass. The captured slow motion videos were not only featured in Rémy Martin’s social but on Rémy’s website, streaming videos and out of home digital billboards.
The most inspiring people are not defined by one achievement. They are those who pursue their many talents, strive to make more than one name for themselves.
