Nobody was looking at the break.
That's exactly where we showed up.
We intercepted the moments no brand thinks about. The Tonight Show’s commercial break. Halftime on the jumbotron. Movie posters. A video game monster that backs off for a Kit Kat. Google, on a break. Whenever culture stopped, Kit Kat made it better.
Be Right Back — :15
From broadcast to stadiums to gaming to out of home, Kit Kat didn't just own a tagline about breaks. It owned every break in culture. Kit Kat. Break Better.
