Nobody was looking at the break. That's exactly where we showed up.
We intercepted the moments no brand thinks about. Commercial breaks, halftimes, pause screens, movie posters. Every time culture stopped, Kit Kat showed up with something better. Behind the scenes at the Tonight Show. Inside the penalty box. On the jumbotron at halftime. If there was a break, we were already in it.
From broadcast to stadiums to gaming to out of home, Kit Kat didn't just own a tagline about breaks. It owned every break in culture. Kit Kat. Break Better.
Be Right Back — :15
