We grow up believing our heroes are superhuman. Until one of them tells us the truth.
24 million Americans have obstructive sleep apnea. Most push through it. They blame their pillow, blame their age, blame anything but the thing. So we put it in the mouth of the one man nobody could laugh at.
Shaq is Not Superhuman After All — :30
Shaq isn’t invincible — Social
Shaq’s not so superhuman — Social
Sometimes, Shaq is just like us — Social
446 million impressions. 70% of viewers said they'd talk to a doctor. Lilly's most effective campaign of the year. The myth of the superhuman didn't survive a 7-foot-1 admission.
