We made a health food snack for people who would rather not be having this conversation.
To take Naked Smoothies into the snack aisle, the art direction pulled from convenience stores, with typography inspired by bodega and deli signage.
On social, the tone got even looser. Headlines leaned into everyday snack behavior, poking fun at how people actually eat.
The platform came to life through snack-world activations, from a 7-Eleven snack-aisle runway show to health food influencers who openly hate health food.
To launch Naked Smoothies into the snack aisle, the platform expanded through partnerships with Cheetos, Jack Link’s, Pringles, and 7-Eleven, including co-branded snack flavors and a Naked Smoothies slushy.
A bold creative platform that repositioned Naked Smoothies as a snack brand, not a wellness lifestyle.
