We made a health food snack for people who'd rather not be having this conversation.
Naked wasn’t going to win over the wellness crowd. So we went for people who think a $20 salad is a scam. And anyone who’s ever packed an apple for lunch and taken it home untouched.
Our competition was a bag of chips. So we partnered with them. Cheetos, Pringles, Jack Link’s, and 7-Eleven. A snack-aisle runway show. Health food influencers who openly hate health food. Turns out Naked’s people were snack people who wanted to feel a little less guilty about it.
