We launched a new mobile company that lets you choose a plan that fits you. And meet Annie, our CGI sheep who loves her flock but isn’t afraid to do what’s right for her.
Launch Spot—:30
Our sweet little CGI sheep, Annie, is the spirit of Cox Mobile and its customers. She celebrates what makes us different and reminds you to do things your way.
RTB 1—Don’t get fed hey :30
RTB 2—Don’t get boxed in :30
RTB 3—Annie origin story :30
RTB 4—Go against the grain :15
Beyond our broadcast launch, we leveraged the Super Bowl and Rihanna’s halftime show with a billboard and a real-time social post highlighting our network coverage.
Super bowl billboard near the stadium
Real time Instagram story and post with Rihanna’s half-time show
Cox Mobile isn’t just another wireless provider—it’s built for people who choose what’s right for them. From launch to the biggest cultural moments, we made sure it showed up differently. And with Annie leading the way, one thing was clear: We’re Different Because You’re Different.
