Launched a new mobile company that wants you to choose a plan that fits you. Also, meet our lovely sheep. Annie, who knows what’s right for her and isn’t afraid to go get it.

Sweet little CGI Sheep, Annie embodies the sprit of both our brand and our customers. She celebrates what’s different in all of us and encourages you to do things your way.

And anticipating Rihanna’s SuperBowl LVII Halftime Show, we made a billboard and a real time social post to talk about coverage.

We’re Different Because You’re Different launched an omnichannel campaign across TV, radio, OOH, social and SuperBowl.

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