We launched a wireless brand built around choice. Not everyone wants to follow the same path.
Launch Spot — :30
Annie, our CGI sheep, embodies Cox Mobile’s belief that you can belong and still choose for yourself.
RTB 1 — Don’t get fed hey :30
RTB 2 — Don’t get boxed in :30
RTB 3 — Annie origin story :30
RTB 4 — Go against the grain :15
Beyond the broadcast launch, we showed up during the Super Bowl and Rihanna’s halftime show with a billboard and a real-time social post focused on network coverage.
Super bowl billboard near the stadium
Real time social post with Rihanna’s half-time show
With Annie leading the way, one idea stayed consistent from start to finish: We’re Different Because You’re Different.
