We launched a wireless brand built around choice. Not everyone wants to follow the same path.
Annie, our CGI sheep, embodies Cox Mobile’s belief that you can belong and still choose for yourself.
TBD
RTB 1 — Don’t get fed hey :30
RTB 2 — Don’t get boxed in :30
RTB 3 — Annie origin story :30
RTB 4 — Go against the grain :15
Beyond the broadcast launch, we showed up during the Super Bowl and Rihanna’s halftime show with a billboard and a real-time social post focused on network coverage.
Super bowl billboard near the stadium
Real time social post with Rihanna’s half-time show
With Annie leading the way, one idea stayed consistent from start to finish: We’re Different Because You’re Different.
