Gen Z doesn't believe they can 'Be All They Can Be.' Hollywood has convinced them that soldiers are fully-formed badasses from day one. We reveal their first steps towards becoming their greatest selves.
What’s in a Name — :60, :30, :15’s
Instead of telling the typical Army story, we focused on the untold stories where Gen Z starts to believe in themselves.
I’m an American Soldier — :60, :30, :15’s
From the first jump to their first day on base, each step transforms young soldiers, building confidence and strength. Our campaign captures these powerful first steps, showing how the Army becomes a place where names gain meaning and individuals find their people.
