Be a character in the trailer for M. Night Shyamalan’s latest thriller powered by Canon’s latest technology at CES.
Using Canon’s latest innovations, we reimagined what a movie trailer could be—an interactive experience where people could talk to characters from the film, reenact scenes, and step into both physical and virtual sets.
At CES, the biggest tech stage, we broke down the film’s most hair-raising, blood-rushing moments, inviting people to experience them as if they were part of the story.
Knock at the Cabin earned recognition from Cannes Lions, LIA, and NYF. It also dominated CES, ranking as the #1 booth, winning Best of CES exhibitor, and generating 5 billion impressions.