Dad’s know a lot of things but when the time comes to have that first period talk with their daughters, six out of seven dads have no plans. And Kotex knows that when daughters go through this key miles stone in their lives, it’s important for dads to be right there with them, on their team.

Let’s give all dads the confidence to brave these unfamiliar conversation by using something they’re completely familiar with - sports.

Dads learn how to have their first period talk with their daughters through sports and destigmatize periods.

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