Dads know a lot. But when it’s time for the first period talk, six out of seven have no plan. Kotex knows this moment matters. And dads should be right there, ready to step up.
Let’s give dads the confidence to tackle this unfamiliar conversation using something they know best—sports.
If sports can help dads navigate their daughter's first period, then the world’s discomfort won’t start at home—one play, one chat, one game at a time.
Through sports, we gave dads the confidence to have their first period talk with their daughters—helping to destigmatize periods and change the conversation at home.
