Dads know how to prepare for a lot of moments. But when it comes to their daughter’s first period, most don’t know where to start.

Because this moment matters, we gave dads a way to show up using something they already know: sports.

If sports can help dads navigate their daughter’s first period, maybe discomfort doesn’t have to start at home. One play, one chat, one game at a time.

Through sports, we gave dads the confidence to show up for their daughters when it mattered most.

Previous
Previous

Canon CES

Next
Next

LIGA MX